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　　濟南，這座承載著千年文化的歷史名城，以其獨特的泉水景觀和深厚的文化底蘊，成為了文創產業的沃土。在這里，每一磚一瓦都似乎在訴說著古老的故事，而現代的創意與設計則賦予了這座城市新的生命力。把子肉也能成為時尚單品？小印章也能蓋進游客心里？讓我們一起走進曲水亭街，感受文化和創意帶給人們的獲得感、幸福感。

　　Jinan, a historic city that carries thousands years of culture, has become a fertile ground for the cultural and creative industry with its unique spring landscapes and profound cultural heritage. Here, every brick and tile seems to tell an ancient story, while modern creativity and design endow the city with new vitality. How can Ba Zi Rou become a fashionable item? And how can a small seal leave a deep impression on visitors? Let’s step into Qushuiting Street and experience the sense of gain and happiness that culture and creativity bring to people.

　　把子肉穿在身上：濟南文化的潮流表達

　　Wearing “Buzz Road”: A Trendy Expression of Jinan Culture

　　“幾喃”文化廠牌的創始人兼主理人段鍇是一位80后“老濟南”，也是資深文藝青年，他設計了一件“把子肉”T恤。對他而言，把子肉不僅僅是一種美食，更是對濟南深深的眷戀。他將把子肉的諧音“Buzz road”印在T恤上，寓意著愛吃把子肉的人們。這種設計不僅承載了對老濟南的愛，也希望通過這些文創產品，讓更多人了解并愛上濟南。除了“把子肉（Buzz Road）”主題，他還設計了“濟南是家（JINANCIAGA）”等多系列本土元素的文創產品，一經推出便迅速在社交媒體走紅。這些產品也出現在曲水亭街、文化市集，以及趵突泉等景區的文創商店里，受到不少游客和本地年輕人的青睞。

　　The founder and curator of the "Ji Nan" cultural brand, Duan Kai, is a post-80s "old Jinan" native and a seasoned artistic youth who designed a "Ba Zi Rou" T-shirt. For him, Ba Zi Rou is not just a delicious dish but also a deep attachment to Jinan. He prints the homophone "Buzz road" on the T-shirt, symbolizing those who love Ba Zi Rou. This design not only carries his love for old Jinan but also hopes to introduce Jinan to more people through these cultural and creative products. In addition to the "Buzz Road" theme, he has also designed multiple series of local element cultural and creative products, such as "JINANCIAGA", a homophone for "Jinan shi jia" (Jinan is home), which quickly became popular on social media after their release. These products can also be found in cultural stores at Qushuiting Street, cultural markets, and scenic spots like Baotu Spring, where they are favored by many tourists and local young people.

　　小印章蓋進心里：守護珍貴的城市記憶

　　Stamps Imprinted in the Heart: Preserving Precious Urban Memories

　　濟南，這座歷史文化名城，近年來在文旅融合方面不斷創新，推出一系列獨具特色的新場景。這些新場景不僅豐富了游客的旅游體驗，也為濟南的經濟發展和文化傳承帶來了新的活力。在“濟南故事”紀念品店，印章服務成為連接游客與濟南文化的橋梁。每一份印章都承載著濟南的歷史和文化，從泉水文化到民俗文化，再到名士文化，這些印章不僅是對濟南文化的濃縮，也是對游客旅行記憶的見證。游客們在這里不僅可以購買到具有濟南特色的紀念品，還能通過蓋章的方式，將濟南的文化和記憶帶回家。

　　Jinan, this famous historical and cultural city, has been innovating in the integration of culture and tourism in recent years, launching a series of unique new scenes. These new scenes not only enrich the travel experience of tourists but also bring new vitality to Jinan's economic development and cultural heritage. In the "Jinan Story" souvenir shop, the stamp service has become a bridge connecting tourists with Jinan's culture. Each stamp carries the history and culture of Jinan, from spring culture to folk culture, and then to the culture of famous scholars. These stamps are not only a condensation of Jinan's culture but also a testament to the travel memories of tourists. Visitors here can not only purchase souvenirs with Jinan characteristics but also take home Jinan's culture and memories through the act of stamping.

　　多元傳播：濟南文化推陳出新，創意滿滿

　　Diversified Communication: Jinan Culture Innovates and Overflows with Creativity

　　近年來，濟南在文化旅游宣傳上不斷推陳出新，通過各種方式將濟南的文化傳播給更多的人。段楷的“幾喃”潮牌和“濟南故事”紀念品店的印章服務，都是濟南文創產業的縮影。文創產品不僅僅是商品，更是文化的載體。它們通過創新的設計和獨特的文化內涵，傳承和推廣濟南的歷史文化。隨著文創產業的不斷發展，濟南的文化符號正在被更多人所熟知和喜愛。文化與時尚的融合，不僅為濟南帶來了新的經濟活力，也為城市的文化傳播提供了新的路徑。

　　In recent years, Jinan has been continuously innovating in the promotion of cultural tourism, using various methods to spread Jinan's culture to a broader audience. Duan Kai's "Ji Nan" trendy brand and the stamp service at the "Jinan Story" souvenir shop are both microcosms of Jinan's cultural and creative industry. Cultural and creative products are not just commodities; they are carriers of culture. Through innovative design and unique cultural connotations, they inherit and promote Jinan's historical culture. As the cultural and creative industry continues to develop, Jinan's cultural symbols are becoming more familiar and beloved by more people. The integration of culture and fashion not only brings new economic vitality to Jinan but also provides new pathways for the city's cultural dissemination.

　　文案、字幕：楊曉

　　視頻：周溪琳

　　攝像：劉博洋

　　統籌：武瑋佳